FEATURES
AI Story Assistant
Story material that sounds like a human wrote it. Pressto's AI writing tools generate commentary, pitches, press releases and articles in the right voice.
NOT YOUR AVERAGE GPT
Trained by PR professionals
Generic AI writes generic content. Pressto's writing assistant is built for people shaping public conversations, from media pitches to commentary and newsroom-ready angles.
The result is content that reads like it was written by someone who understands the story, the audience and the moment.
NEWS WRAP COMMENTARY
React to news in seconds
Drag a news story to a client and Pressto generates relevant commentary explaining why the story matters to that brand. Pair it with AI-suggested journalists who cover the topic.
Go from reading the morning news to having a clear angle, pitchable content and journalist targets in minutes, not hours.
Latest Stories
Tech Giants Report Record AI Spending in Q4
TechCrunch · 2h ago
EU Proposes New Framework for AI Regulation
Financial Times · 4h ago
Startup Raises $50M to Compete with OpenAI
Bloomberg · 6h ago
Client Drop Zone
Drop a story here
Pressto will write commentary instantly
COMMENT BANK
Reusable story frameworks
Store talking points, standard responses, quote templates, pitch templates and social media responses. Tag them by topic and search by keyword so proven content building blocks stay fresh and ready to deploy.
AI RESEARCH AGENT
Ask it anything
Pressto's Research Agent answers natural-language questions about your coverage, journalists and trends. Ask "Who are the top journalists covering AI startups?" or "What story is emerging in this coverage?" and get answers with supporting evidence.
Tell it clearly, at AI speed
Stop spending hours on first drafts. Let Pressto's AI help you shape content that sounds human and serves the story.