Privacy Policy

1. Who We Are

Pressto Pty Ltd (ABN 11 664 389 468) ("Pressto", "we", "us", "our") operates the Pressto AI platform, a PR and media intelligence software-as-a-service for agencies and brands. Our registered office is in Australia.

For privacy enquiries, contact us at contact@heypressto.ai.

2. Information We Collect

Account & Profile Data

• Name, email address, job title, and company name
• Password (stored in hashed form)
• Profile photo (optional)

Billing Data

• Payment card details are collected and processed securely by our payment processor, Stripe. We do not store full card numbers on our servers.
• Billing address and invoice history

Platform & Usage Data

• Content you create or upload (media coverage, press releases, journalist contacts, meeting notes, brand profiles)
• Activity logs, search queries, and feature usage analytics
• Browser type, IP address, device information, and cookies

Third-Party & Publicly Available Data

• Journalist and publication information sourced from publicly available databases and media directories
• News articles and media coverage retrieved from public sources

3. How We Use Your Information

• To provide, operate, and improve the Pressto platform
• To process payments and manage your subscription
• To send transactional communications (e.g. account confirmations, invoices, security alerts)
• To deliver AI-powered features such as coverage suggestions, news commentary, and journalist recommendations
• To provide analytics, reports, and insights about media coverage
• To respond to your support requests and enquiries
• To comply with legal obligations and protect our rights

4. Legal Basis for Processing

We process personal information on the following bases:

• Contract: To fulfil our obligations under our terms of service and subscription agreement
• Legitimate interest: To improve our platform, prevent fraud, and ensure security
• Consent: Where you have opted in to marketing communications
• Legal obligation: To comply with applicable laws and regulations

5. How We Share Your Information

We do not sell your personal information. We may share data with:

• Stripe: For payment processing
• Cloud infrastructure providers: To host and operate the platform
• AI service providers: To deliver AI-powered features (data is processed in accordance with our data processing agreements)
• Your workspace members: Other users within your organisation's workspace can see shared content as configured by your workspace administrator
• Law enforcement: Where required by law, court order, or regulatory authority

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. When you delete your account, we will delete or anonymise your personal data within 90 days, except where retention is required by law.

7. Data Security

We implement industry-standard security measures including encryption in transit (TLS) and at rest, access controls, regular security assessments, and secure coding practices. However, no method of electronic transmission or storage is 100% secure.

8. International Data Transfers

Pressto is based in Australia and our servers may be located in Australia and the United States. If you access the platform from outside these countries, your information may be transferred to and processed in jurisdictions with different data protection laws. We take appropriate safeguards to ensure your data is protected in accordance with this policy and applicable law, including the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at contact@heypressto.ai. We will respond within 30 days.

10. Cookies

We use essential cookies to operate the platform (e.g. authentication tokens) and analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings.

11. Children's Privacy

Pressto is a business-to-business platform and is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of material changes by email or through the platform. Your continued use of Pressto after changes take effect constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this privacy policy or our data practices, contact us at:

Pressto Pty Ltd
ABN 11 664 389 468
Email: contact@heypressto.ai