FEATURES
Analytics & Reporting
Interactive dashboards that turn raw coverage data into clear performance stories. Track placements, audience reach, predicted views, sentiment and portfolio performance across all your clients.
PERFORMANCE DASHBOARD
Coverage at a glance
Three interactive graphs track your coverage over time: placements, total audience and predicted views. Filter by date range, client, coverage type and time grouping.
Compare time periods quarter-over-quarter or year-over-year to spot trends and demonstrate growth to clients.
PORTFOLIO ANALYTICS
All clients, one view
Monitor coverage performance across every client brand simultaneously. Top metrics include total coverage, potential reach, predicted impressions and sentiment scores.
Visual elements include coverage trend lines, sentiment breakdown donuts, category distributions and individual brand performance cards. Spot under-covered clients at a glance.
Performance Dashboard
Total Coverage
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Potential Reach
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Predicted Views
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Avg. Sentiment
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Placements over time
Sentiment
COVERAGE BREAKDOWN
Earned, paid, organic, inbound
Break down coverage by type to understand where your results are coming from. Filter dashboards by earned, paid, organic and inbound coverage to tell the full story in client presentations.
PROGRAM PLANNER
Plan by quarter, measure by results
Organise PR work by quarter and connect high-level strategy to day-to-day activities. Set measurable targets like "15 placements in Q2" and track progress against goals. Search across quarters to review past performance.
Prove your PR value
Stop guessing and start reporting with real data. Analytics that make your results impossible to ignore.