USE CASES
Brands & Startups
You do not need a PR agency to get press coverage. Pressto gives you AI-powered tools to find the angle, write useful content and connect with journalists who cover your space.
PR, without the agency retainer
FIND OPPORTUNITIES
Pressto finds your opening
AI monitors the news for stories relevant to your brand and industry. When an opportunity appears, Pressto suggests it to you with context on why it matters and which journalists to contact. No media experience required.
CREATE CONTENT
Story-ready content in seconds
Generate press releases, media commentary, social posts and brand content using AI built for media work. Every piece of content is written in your brand voice, with your facts and messaging built in.
CONNECT WITH JOURNALISTS
AI-matched journalists
Pressto suggests journalists who cover your topic, with context on their recent articles and why they are a good fit. Build your media contacts over time as you track coverage and find new opportunities.
TRACK RESULTS
See the story spread
Log every media mention by pasting a URL. Pressto pulls in the details automatically. Track your coverage over time with reach, predicted impressions and sentiment. See which publications are carrying your story and which ones to target next.
Content Creator
What would you like to create? I can write press releases, articles, comments, social posts and more.
COMPETITOR TRACKING
Know what your competitors are doing
Track your competitors' media coverage alongside your own. Compare share of voice, spot their coverage spikes and identify publications that cover them but not you. Use the insights to sharpen your own media strategy.
WORK WITH YOUR AGENCY
Build solo or collaborate
Tell the story yourself or collaborate with an agency that uses Pressto. If your agency is on the platform, you get shared access to coverage, activities and content. If you outgrow DIY, the transition to agency-managed PR is seamless.
Your story deserves momentum
Start building a news presence without the agency retainer.