USE CASES
Freelance PRs
All the tools of a large agency without the overhead or the price tag. Run your freelance PR practice with AI-powered media intelligence, coverage tracking and content creation.
Punch above your weight
MORNING ROUTINE
Start the day informed
Automated news wraps delivered every morning with stories relevant to your clients. No more scrolling through dozens of news sites before your first coffee. Assign stories to clients, generate commentary and identify pitch opportunities in minutes.
CLIENT MANAGEMENT
Every client, one platform
Manage activities, coverage and media contacts across all your clients from a single dashboard. Kanban boards for pitches in progress, coverage tracking with automated URL scraping and Brand Brain to keep every client's facts and voice at your fingertips.
AI CONTENT CREATION
Write faster, bill more
AI that writes press releases, commentary and pitches in your client's brand voice. Trained by PR professionals, not generic AI. Spend less time on first drafts and more time on the strategic work your clients are actually paying for.
REPORTING
Professional client reports
Generate coverage reports with reach, predicted impressions and sentiment analysis. Export as CSV or formatted reports. No more spending Friday afternoons building coverage reports in spreadsheets. Your clients see the same quality reporting that large agencies deliver.
Performance Dashboard
Total Coverage
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Potential Reach
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Predicted Views
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Avg. Sentiment
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Placements over time
Sentiment
JOURNALIST DATABASE
Your own media contacts list
Build a growing journalist database as you work. Search by beat, publication and topic. Get AI-suggested journalists when you write commentary. No need for a separate, expensive media database subscription.
AFFORDABLE
Enterprise tools, freelancer price
You do not need to spend tens of thousands a year on Cision or Meltwater to do professional PR work. Pressto gives you media intelligence, coverage tracking, journalist matching and AI content creation at a price that makes sense for independent practitioners.
Your one-person agency, supercharged
All the capability of a large agency. None of the overhead.